The Chanel Serial Sticker and Authenticity Card: A Brief HistoryĬhanel bags didn’t always have serial stickers nor authenticity cards. Welcome to Chanel’s 21st-century authentication system! With so much new technology available these days, it’s no surprise that the luxury market is following suit with innovative methods to preserve its product integrity. Instead, they’re replaced by microchips with all the bag’s authenticating details digitally embedded inside the bags. Gone are the serial stickers and matching authenticity cards you’ve been accustomed to for decades. Have you recently purchased a Chanel bag from the boutique, only to find no traces of the familiar hologram serial sticker and accompanying authenticity card?Īs of April 2021, Chanel has launched a new method of authenticating its handbags and chain wallets.
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